Sunday, May 3, 2020
How to throw the perfect party free essay sample
People these days seem to be overwhelmed with pressure and stress. The most common way to relieve this stress is through relaxing and sleeping. Throwing a great party would be a great way to relieve it than any other common hobby. Planning the perfect party is a talent that is like no other. It certainly takes some time and preparation to have a flawless function. Not many people get to plan and organize a great party, because it does require some experience and skill. These guidelines can help you organize a great party. Having the perfect party is challenging when there is no prior preparation .The steps that will be used in these instructions, will guide the party planner on what will be needed to do for preparation prior to the party. The first step would be to find a venue to which will accommodate your party .Picking a venue should be based upon how many people are going to be present at the function. We will write a custom essay sample on How to throw the perfect party or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If it would be a smaller get-together, then a small room would be adequate. If a larger function is what is needed, then choose a larger place to accommodate for the party guest. You should also fill up the venue with chairs and tables, assuming that a catered dinner is to be planned for. If you are not planning to have a dinner, then the right amount of chairs and tables would do just fine. The second step is to create a nice atmosphere and theme suitable for the party. Having a theme is an important factor in having the perfect party. Achieving a great ambience, you would need to style the venue accordingly to the theme you are trying to shoot for. If youââ¬â¢re really trying to emphasize a great theme then you should buy or use decorations that are related to the theme. Do not decorate too much or the venue would look like a disaster and become tacky. A nice trick would be to place a cloth, which would pertain to the theme, over the lamps to give the room a good vibe. If you donââ¬â¢t have a theme present, simple lighting and decorations will do just fine. The third step would be picking which music preference is suitable for the occasion. The Music plays a significant part in the party since it sets the vibe, the moods and the flow of the occasion. When you are looking for the right music, consider what kind of crowd you are expecting. You certainly donââ¬â¢t want to have music that everyone is not accustomed to, it could become a disaster. If used right, the music could play a role in making a party more memorable and enhance the mood in the room. The fourth step would be to prepare all the courses of food that will be served during your party. Depending on what the occasion is, the food should be enough for the guests. Preferably, there should not be any leftovers. If it is a meal party, then full meals can be served. If it is just a short get-together appetizers and snacks will satisfy the crowd. Always make sure to take note of the ingredients of the food to avoid allergy issues. Additionally, a good way to spice the party up is playing games. It is great entertainment and very enjoyable for guest. Having icebreakers could be done at the beginning to warm things up. Icebreakers is a great way to make guest more comfortable to meet and talk to others. Games are recommended for acquaintance parties or any people who are complete strangers to one another. Parties are a part of life. It brings excitement into any kind of day you are having. Since it is interactive, people get to meet new friends. If youââ¬â¢re already acquainted, you can get to know each other better. A party could be done anywhere, anytime but overall, t he memories your guest had will stay with them forever.
Friday, March 27, 2020
Closing Case Essay Example
Closing Case Paper CLOSING CASE FOR CHAPTER 4 WAL-MARTââ¬â¢S CHINESE SUPPLIERS Wal-Mart is the worldââ¬â¢s largest retailer. It built to dominance on the mantra of ââ¬Å"everyday low pricesâ⬠. The low price has required Wal-Mart to source many of the goods it sells from factories that operate at the low cost. Wal-Mart has an ethical supplierââ¬â¢s code of conduct. Amongst other things in the code of conduct are: 1. The supplier do not employ under wage labour 2. They must pay the labour at least the legal minimum wage for the nation 3. Do not make employees work excessive overtime 4. Adhere to basic safety standards So, Wal-Mart decided to audit the factories of its supplier. If the factory is found to have four high- risk violations in a two year, it is banned from producing goods for Wal-Mart for one year. Tang Yinghong is a manager of a Chinese factory that supplies pen, mechanical pencils and highlighters to Wal-Mart. The factory had already three high-risk violations. Tang hired a consultant from a Shaghai consulting company for the factory would get past from the audit. The company advice Tang on how to create fake but authentic looking records and suggested Tang hustle any workers grievance out of the factory on the day of the audit. We will write a custom essay sample on Closing Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Closing Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Closing Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They also teach Tang on what questions to expect from the auditor and how to answer. Factory manager produced time sheet showily each working put in an eight hour a day and was paid double from the local minimum wage of $0. 43 cents per hour. But, when auditor interviews the workers, they said they were paid less than minimum wage and they obliged to work on extra three to five hours a day without overtime pay. The factory manager claims that Wal-Mart puts constant pressure on them to reduce price, so they decide to falsify their records. From the problem, Wal-Mart has recognized the problem and started to work with some of its supplier to help them improve their productivity. CASE DISCUSSION 1. Yes, it is legitimate for an enterprise like Wal-Mart to demand that its suppliers adhere to a code of ethics. The benefits of this practice to Wal-Mart are: * Can get higher revenue because the company get demand positive consumer report. * Improved brand and business awareness and recognition * Better supplier motivation * Better employee motivation and recruitment * They can get new sources of finance for example from ethical investors. The costs of this practice are: * The company will incurred higher cost for example fees for the auditor * It is especially difficult because standards for what constitutes ethical behaviour lie in a grey zone where clear-cut right-versus wrong answers may not always exist. 2. The impact upon ethical behaviour at its suppliers is they will do unethical things like Tang, China factory manager; he was falsifying the record of the company. This is because they want to meet the Wal-Martââ¬â¢s demand and do not want to lose the contract between the factory and Wal-Mart. 3. No, Wal-Mart not doing enough to ensure the suppliers adhere the code of conduct. They can do: * The company must actively communicate and evaluate the implementation of a code of conduct and ethical practices in all suppliers. * Act to prevent and follow up harassment and discrimination. * Make awareness of ethical practices 4. No, the company do not should do business in countries because the behaviour has been widespread and it will highly probable other company will follow the practice. It must be a useful teaching for the company and other company that they must follow the code of conduct.
Friday, March 6, 2020
Free Essays on Opening My Red Window
Opening My Red Window As I look out my ââ¬Å"window pane,â⬠my image and preconceptions of China are limited and vague. In order to understand and experience what it is that China represents I believe it is necessary to push aside my current views and open that window to witness Chinaââ¬â¢s full potential. Often times my view is blurred by the images of China I have seen as a child and young adult. My personal windowpane is one of vagueness and preconceptions. These vague preconceptions are due to the small encounters I have experienced with China as a youth in America. The many faint scratches are small and numerous, often times hard to see with the naked eye. Most of these scratches are from the folklore that I have heard as a child about the fascinating and strange world across the ocean. These include things and people such as Marco Polo, Confuscious, The Great Wall, and other ancient tales that come from thousands of miles away to bring us a slightly blurred vision of a far off land. Deeper scratches, or marks, that have influenced my visions of China are that of a communist or Red China. As a young child, in an America that was just getting out of the Cold War with Russia, I saw images of China on the news and in the paper that were of a country that was militaristic and evilly communist. These young images also show a picture of an old man on signs and pictures throughout the country with people parading and chanting about him around the streets. Even in the classroom we learned that Russia was now our friend yet China was still an evil communist country to be feared and hated. There were also tales of young babies being murdered by the government because they were not the proper sex or they were not the first-born child. Through all of this I have seen the changes of a new China in recent years that create marks of a free and more democratic country. All of these scratches and marks create a window that is fog... Free Essays on Opening My Red Window Free Essays on Opening My Red Window Opening My Red Window As I look out my ââ¬Å"window pane,â⬠my image and preconceptions of China are limited and vague. In order to understand and experience what it is that China represents I believe it is necessary to push aside my current views and open that window to witness Chinaââ¬â¢s full potential. Often times my view is blurred by the images of China I have seen as a child and young adult. My personal windowpane is one of vagueness and preconceptions. These vague preconceptions are due to the small encounters I have experienced with China as a youth in America. The many faint scratches are small and numerous, often times hard to see with the naked eye. Most of these scratches are from the folklore that I have heard as a child about the fascinating and strange world across the ocean. These include things and people such as Marco Polo, Confuscious, The Great Wall, and other ancient tales that come from thousands of miles away to bring us a slightly blurred vision of a far off land. Deeper scratches, or marks, that have influenced my visions of China are that of a communist or Red China. As a young child, in an America that was just getting out of the Cold War with Russia, I saw images of China on the news and in the paper that were of a country that was militaristic and evilly communist. These young images also show a picture of an old man on signs and pictures throughout the country with people parading and chanting about him around the streets. Even in the classroom we learned that Russia was now our friend yet China was still an evil communist country to be feared and hated. There were also tales of young babies being murdered by the government because they were not the proper sex or they were not the first-born child. Through all of this I have seen the changes of a new China in recent years that create marks of a free and more democratic country. All of these scratches and marks create a window that is fog...
Wednesday, February 19, 2020
Learning & Development Essay Example | Topics and Well Written Essays - 1500 words
Learning & Development - Essay Example ave become increasingly varied, fluid and emergent as people make career decisions within a highly dynamic organizational, societal and global economic milieuââ¬â¢ Carter, Cook and Dorseyââ¬â¢s (2009, p. 12). As such, learning and development should be an integrative part in planning my career path to place me in the right track and to keep me always a valuable asset to my industry. In fact in the hospitality industry, hotels, themselves, aim to become learning organizations through constant coaching and self-development at all levels that one of the essential job descriptions of hotel employees is no other than for them to ensure their own learning and development; more than that, employees should ensure that what they learn is of high quality standards (Andrews 2009, p. 179). In short, employees are responsible for their own learning and development. They owe it first and foremost to their selves because today learning and development defines the future of employees in the or ganization; perhaps, this is true not only to employees but to organizations, themselves. Clearly so, learning and development is essential in defining oneââ¬â¢s career path. Why this is so is the heart of this paper. To put matters in the right perspective, important terms, such as career, career path, career planning and development, and learning and development need to be defined. Career is viewed differently by many people. In fact according to Adams (1991, p. 3-5) since the 1960s defining this term has been a topic of many researches, yet until today, no single definition has been agreed upon. Nonetheless, Adams cited four basic definitions from which the term career can be understood. First, a career is viewed in relation to advancement. Meaning, a career is perceived as a sequence of upward or broadened movements in an employmentââ¬â¢s hierarchical ladder during the time of oneââ¬â¢s work life. Second, career is perceived in relation to a profession that allows promotions and advancements.
Tuesday, February 4, 2020
War Reply Coursework Example | Topics and Well Written Essays - 250 words
War Reply - Coursework Example t Britain revoke the order declaring the allowance of the interceptions and seizures of American ships, Britain initially did not and America declared war. (Nash, 2012) When Britain realized how seriously willing America was to go to war, Britain rescinded the very order that began this dispute. Therefore the initial cause for the war had been eliminated; negating the necessity of future warfare. The fact that Britain was so quick to react to avoid war, than, perhaps, other means other than war may have been possible. More so, even after the war ended, and treaty was signed, many of the issues of contention that had been so relevant during the course of the war were not even addressed. Several were not resolved until the following decade. If a just war is one that occurs because all other option for peaceful resolution was lost then this war would not seem to be just at all. It may have been entirely
Monday, January 27, 2020
Importance Of Distribution Channels Marketing Essay
Importance Of Distribution Channels Marketing Essay Meaning: in the field of marketing, channels of distribution indicates routes or pathways through which goods and services flow, or more from producers to consumers. We can define formally the distribution channels as the set of interdependent marketing institutions participating in the marketing activities involved in the movement the flow of goods or services from the primary producers to ultimate consumers. A channel of distribution is a path traced in the direct or indirect transfer of ownership of a product as it moves from producers to consumers. A channel is pipeline through which a flows on its way to the consumers. The manager put his products into the pipeline marketing channels and it moves towards various marketing people and reaches the ultimate consumer which is the other end of the channels. Components of distribution system: The distribution system involves two components such as below. Channels of distribution Physical distribution Channels of distribution: means a process through which the products are transferred from the producers to the ultimate consumers. It also known as marketing channels. The channels members such as merchants agents wholesalers and retailers are middlemen in distribution and they perform all marketing functions. These channels members such as merchants agents wholesalers and retailers are middlemen in contribution and try perform according to marketing functions. These middlemen facilitate the process of exchange and create time, place and possession utilities through matching and sorting process. Sorting enables meeting or matching the supply with consumers demand. Physical distribution: it looks after physical handling of goods and assures maximum customers services. It aims at offering of delivery of right goods at the night distribution activities cover: Order processing Packaging Warehousing Transportation Inventory control Customer service. All middle in distribution on performs these function and they assure putting the products with in an arms length customers desire and demand. Elements of distribution channels: Path way: distribution channels are a pathway through which products and services flow from manufacturers to customers. Flow: this of goods and services in sequential and usually in directional. Composition: it is composed of intermediaries also called middlemen who participate in the flow of voluntarily. Objectives: although channels components largely strive to achieve mutually acceptable objectives, the manufacturer focus is an achieving corporate marketing objective. Leader: manufacturer leads the channels components and their behavior is regulated by mutually acceptable code of conduct, trade customer and or contracted stipulation. Thus the company acts as the channels caption and manages the pathway. Functions: the intermediaries perform such functions which facilitates transfers of ownership and possession of goods and services from marketers to consumers. The function performed by intermediaries is been classified as follows: Sorting out: it involves breaking a homogeneous through grading or inspection. Accumulation: it involves bringing a number of like products together into a large homogeneous supply. This process is called concentration. Allocation: it involves sorting out of accumulated products and consists of breaking down a homogeneous supply into smacker lots it is also referred to as the process of dispersion. Assorting: it involves building an assortment of different but perhaps a related product to form a stock of an intermediary. At the manufacturer level assortment are dictated by production technology while at the consumer and, use assortments are governed by consumption pattern. These discrepancies in assortment create opportunities for intermediaries to participate in the channels of distribution. Importance of distribution channels: Channels of distribution for a product the route taken by the title to goods they are from the producers to the ultimate consumers. It is very important because product in one place while the consumption scattered in many place. So there is big gap between producers and the consumers. So through channels of distribution can only fill the gap. A channel of distribution connects a link between the producers and the consumers. The middle man plays an important role in consumer orientation demand. The middlemen are specialist in concentration equalization and dispersion, i.e. collects output of various producers subdivide the products according to the needs of the consumers. disperse this assortment to the consumers. The success of channels of distribution [COD] is completely depending upon the middlemen as they create time and possession utility. The COD helps in making products available at right time in the night place and in the right quality. Marketing is a comprehensive term, which includes distribution also, distribution is a function to distribution or sub divided the producers goods to various specific markets which incurred to all ultimate consumers. Role of channels of distribution Channel of Distribution plays a very important role in achieving the marketing objectives of a company. Undoubtedly, the manufacturer of product or services creates involve utility but the distribution channels create time and place utilities. According to Drucker, both the market and distribution channels are offer more crucial than the product. They are primary; the product is secondary. In an ever widening market, particularly in consumer goods market distribution channels have a distinctive role in the successful implementation of marketing plans and strategies. These channels performing the following marketing functions the machinery of distribution. The searching out of buyers and seller. Matching goods to requirements of the market(merchandising) Offering products in the form of assortments packages of items usable and acceptable by the consumers /users. Persuading and influencing the prospective buyers to favor a certain products and its maker [personal selling /sales promotion]. Implementing pricing strategies in such a manner that would be acceptable to the buyers and ensure effective distribution functions. Participating actively in the creation and establishment of market for a new product. Offering pre- and after sales service to customer Transferring of new technology to the users along with the supply of products and playing green resolution in our country. Providing feels back information, marketing intelligence and sales forecasting services for their regions their suppliers. Offering credit to retailers and consumers. Risk- bearing with references to stock holding transport. MIDDLEMAN IN DISTRIBUTION CHANNELS Merchant intermediaries are those channels member who take both title to and position of goods from the proceeding member (s) and channels them to the subsequence. These may classify as follows: Wholesalers : A merchants wholesalers may be defined as that intermediary who buys goods in bulk from manufactures and sells them largely to subsequent intermediaries participating in the channel, namely, semi-wholesalers and retailers, they buy the goods and sees the same on their own account and risk. They take title of goods and they resale the goods at a profit with commission. Retailers: A retailer may be defined as that merchant intermediary who buys product from preceding challes members in smaller assorted lots to suit individuals consumer requirements. Retail in the final middlemen in the channel of distribution as he is going to sell products to houses holds consumers for non- business use. Retailers are further classified as institutional and non- institutional retailers. The institutional retailers are: Consumer Co- operative stores. Fair price shops. Departmental stores. Chain / multiple stores. Mail order houses. The non-institutional buyers are: Stress sellers. Peddlers. Hawkers. Agent Intermediaries: Agent Intermediaries are those channel components who never take title to end usually do not take title to and usually do not take possession of goods but merely assist manufacturers, merchants intermediaries and consumers in carrying out transactions of sale and purchase. There for, unlike merchant intermediaries, they do not buy or sell goods on their own account but merely bring buyers and sellers together in order to strike a transaction. There exist an agency relationship between such an intermediary manufacturers where in the former acts as agent and the latter as his principal, such agent intermediaries solicit orders, sometimes with discretion a fixing prices, and determines the term of sale with buyers. Agent intermediaries are usually compensable for their services by way of commission on the value of sale affected through them or any other basis naturally agrees upon. Agent intermediaries may be further classified as follows: Sole selling agent. Selling agent. Commission agent. Brokers. Channel decision The first problem of channel design in whether you want direct sale to consumer or indirect sale i.e., sale through middleman under the direct sales the channel problem becomes problems of company organization. If the company chooses the indirect route, it must consider such problem as the type and number of middlemans and methods to be employed in motivating and controlling them. The selection of these middlemen beings with the knowledge of ultimate customers-his needs and desires for distribution services. Customer conveniences and economics of exclusive distribution will determine the number of middleman employed. The company must choose whether to attempt extensive, selective or exclusive distribution or combination of all three types, the decision is made after the careful analysis of product, customer, dealers, and company objectives and policies, and the conflict with in the channels and any other relevant factors. The company must resolve channels and bring the product profit ably to the market. In the chance managements a manufacturer has to make three decisions: Section of a particular middleman at each level and in each market. Number of middlemen at each level and in each market. Selection of particular middlemen for selling goods, with or without any exclusive rights of distribution. Once the company has determined, its basic channel design and levels of distribution, it has to select middlemen appoint them, motivate their efforts, evaluate their utility periodically and if necessary, it has to reorganizing the channels in the light of experience. Channel choice Channel decisions also require special attention as involve long term commitments to other firms with whom marketer enters in to a contract. The problem of selecting the most suitable channel 0f distribution for a product is complex. The most fundamental factor for channel choice and channel management it economic criteria, viz., cost and profit criteria, we have to consider a number of factors such as the nature of the product, market trends, competition outlooks pricing policies typical consumer needs, as well as needs of the manufacture critical factor. Product factors Product manufactured by a company itself is a governing factor of great force in the distribution channel selection. The product attributes shape the channel decision in the following manners, If a commodity is perishable or fragile a producer prefers few and controlled levels of distribution. For durable and standardized goods longer and diversified channel may be necessary. For custom made product direct distribution to consumer or industrial user may be desirable. Systems approaches needs package deal and shorter-channel serves the purpose. For technical product requiring specialized and selling and serving talent, we here the shortest channel. Products of high unit value are sold directly by traveling sales force and not through middlemen. Market factors Under the modern concept of marketing market factor shape all marketing decision. As a corollary, the distribution channel choice is considerably influenced by market factor. Consumers: the numbers of consumers, their geographic location and purchase pattern considerably govern the choice of a channel. Intermediaries: the relative strength and weakness of intermediaries and the difference in the type of function performed and facilities and privileges desired by them often determine the choice of channel. Competitors: the distribution channels used by competitors also influence the channel choice because it may be the customary channel used by all those operating in the field. If the market size is large, we have many channels where as in a small market direct selling may be profitable. Company factors Like markets and products, companies own strength and weakness significantly influence and shape channel choices. Financial strength: a company with substantial and financial resources need not really too much on the middlemen and can offered. To reduce the levels of distribution a weaker company has to open on middlemen to secure financial and warehousing relief. Past channel experience: in case often old and established company its past experience of working with certain kind of intermediaries also condition channel choice. Marketing policies: the marketing policies relevant to channels decision may relate to advertising delivery, after sales service and pricing. Reputation: it is said that the reputation travels faster than the man. It is true in case of companies also who wish to select distribution channels. Middlemen Middlemen who can provide wanted marketing services will be given first preference. The selected middle men must offer maximum co operation particularly in promotional services. They must expect marketing policies and programs of the manufacturers and actively help them in their implementation. The channel generating the largest sales volume unit cost will be given top priority this will be minimizing distribution cost. Competitors Marketers closely watch the channels used by rivals. Many a times, similar channels may be desirable to bring about distribution of your products also. Followers, sometimes marketers deliberately avoid customary channels (dominated by rivals) and adopt different channels strategy for instance, you may by pass retail store channel (usually used by rival) and adopt door to door sales (where there is no competitors). Environmental factors Marketing environment can also influence the channel decision. During recession or depression, shorter and cheaper channel is always preferable. In times of prosperity we have a wider choice of channel alternatives. Technological inventions also have impact on distribution. The distribution of the perishable goods even in distant markets becomes a reality due to cold storage facilities in transport and warehousing. Hence this led to expanded role of intermediaries in the distribution of perishable goods. Arranging in classes of distribution channels and intermediaries Types of distribution channels: broadly distribution channels may be classified as a non integrated and integrated channel is individual or conventional marketing channels.
Sunday, January 19, 2020
Air Jordan Marketing
4P: Jordan Air In order to briefly explain how marketing mix is applied, I am going to give you the example of the ââ¬Å"Jordan Airâ⬠So you can see an example of marketing mix I will show you a product that you all know ââ¬Å"Jordan Airâ⬠. Product: The product that I will present you is the ââ¬Å"Air Jordanâ⬠by Nike. Air Jordanà is aà brandà of shoes and athletic apparel designed, owned, and produced by Nikeà andà Michael Jordanà for Nike'sà Jordan Brandà subsidiary but I will focus on the market of trainers. These are high quality trainers, and they are considered as high range of trainers. * The Jordan Nike shoes are unique in that the swoosh logo of the firm do not appear on the Jordan brand products, only the Jumpman appears. Price: * The Jordan shoes are very expensive and there are almost never promoted even when there is a new range. Why? Because it is possible to buy all Air Jordan! The Jordan 1 in 1987 is still marketed. The style of Air J ordan is doesnââ¬â¢t date. * The price for Jordan Shoes are around 180 euros Place:These pairs of trainers marketed in shops specialized athletic shoes. * We found Jordan shoes in the specialized sport stores like Decathlon, Go Sport, Citadium, JD Sports â⬠¦ But to have a wider choice you have to go to the shops or Nike Air Jordan in Shops. It is also possible to buy them online, * There is also the possibility of buying shoes on the Internet (Nike official web stores or jumpman23 official stores of Jordan Brand). Jordan shoes even have a website independent of Nike. * Jordanââ¬â¢s are unique shoes and this is why we cannot buy in any store.Promotion: * Jordan Brand uses all traditional media to communicate: radio, television, cinema, Internet and press. The first promotion for the Jordan brand is the personality of Michael Jordan. In fact, MJ is the best player in history in basketball. * Jordan Brand communicates through commercials spots with Michael Jordan showing. * E vent with Michael Jordan who promoted the brand as for example the come out of Jordan CP3. Michael Jordan was there to show the pair of Jordan 2012 in the stores.
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